Harnessing the power of social media
SMU Executive Development Academic Director Dr Michael Netzley wrote that in view of the wide popularity of the social or new media for the last few…
Guess The Word SG lets you play charades and learn about Singapore at the same time
SMU undergraduates Lee Xiang Rui, Scott Ng and Eve Law have created the mobile game application Guess The Word SG which invites users to play a game…
Customer satisfaction crucial for maintaining long-term profit growth
SMU Assistant Professor of Marketing (Practice) Marcus Lee said it is an undeniable fact that customer satisfaction is crucial for long-term profit…
Analyzing the analysts
SMU Assistant Professor of Finance Roger Loh looks at how accurate analysts’ predictions are and how exactly investors should interpret their reports…
The science behind consumer choice
SMU Assistant Professor of Marketing Jane Wang uses her background in economics and psychology to answer how the choices we make – and the trade-offs…
Generous giving helps firms get ahead
SMU Associate Professor of Strategic Management Wang Heli believes that there is more to the equation for firms to succeed. Her work on stakeholder…
How hedge funds beat the market
SMU Professor of Finance Melvyn Teo finds the enigmatic nature of hedge funds interesting. He is best known for his work on the geography of hedge…
MAS imposes new cockpit security rules
On the disappearance of Malaysian Airlines Flight MH370, SMU Assistant Professor of Strategic Management (Education) and aviation expert Terence Fan…
How Singapore breeds start-up success
Two of Singapore's most well-known start-ups, flash sale website Reebonz and online grocery store Redmart emerged from SMU's and INSEAD's…
Asia Infrastructure Centre of Excellence commences operations
The Economic Development Board is working with SMU and the Lee Kuan Yew School of Public Policy on an executive programme, the Asia Leaders Programme…