SMU Associate Professor of Strategic Management Wang Heli believes that there is more to the equation for firms to succeed. Her work on stakeholder incentives and corporate social responsibility (CSR) shows that it is not only resources, but also incentives of the stakeholders who work on the resources that can influence a firm’s profitability. Professor Wang is currently furthering her work on CSR with SMU Assistant Professor of Strategic Management Ilya Cuypers. She foresees that there are areas of potential collaboration with colleagues at the School of Accountancy, noting that she already has existing partnerships with accounting colleagues in Hong Kong and will consider exploring similar collaborations in Singapore.