Harnessing the power of social media

SMU Executive Development Academic Director Dr Michael Netzley wrote that in view of the wide popularity of the social or new media for the last few years, it is of no surprise that organisations are investing in their online media properties. But while a firm’s Facebook page or e-commerce presence may be important to customers, there are other advantages that businesses can find with social media. The question is not whether or not an organisation has a Facebook page but whether the firm is discovering how to use social channels to innovate, improve its business processes and make communications more effective.