Trust - the feature that vending machines and ATMs share, but SimplyGo lacks
![The lack of trust in the SimplyGo system is what has been weighing on commuters as they question the move to switch to the new payment mode for public transportation. ST PHOTO: KELVIN CHNG](/sites/news.smu.edu.sg/files/styles/max_325x325/public/smu/news/KELL934820copy%20%282%29.png?itok=BNp6PoNU)
In a commentary, SMU Professor of Communication & Technology and Vice President of Partnerships and Engagement Lim Sun Sun discussed the intricacies of trust in the SimplyGo debacle and highlighted how the design of physical interfaces like vending machines and ATMs and digital interfaces from apps like Grab, Parking.sg and ShopBack have critical features to instil trust.
Source
The Straits Times