The SMU Institute of Innovation & Entrepreneurship (IIE) offers a four-month long Business Innovation Generator (BIG) incubation programme. Since its launch in 2009, the programme has assisted more than 286 companies to get started. The BIG programme is open to all, and founders of the start-up companies need not be affiliated to SMU. Four start-ups share their entrepreneurial journey and how they have benefited from joining the programme. Finalists of the "Singapore Creator Awards 2021" will also have the opportunity to participate in this programme.