In a commentary, Professor of Organisational Behaviour and Human Resources Thomas Menkhoff, who is also the Academic Director of SMU's Master of Science in Innovation programme believed that technology and business model innovation are great levers which business leaders can pull to become more different and find new revenue sources. He added that business as usual is not sustainable in an era of big data, artificial intelligence and big bang disruptions and that the next step is to translate strategy into concrete innovation processes.

Business leaders who want to make a difference are well advised to challenge the status quo and seek new information; to systematically observe customers, to network with diverse individuals to get and validate new ideas; and cautiously experiment with new concepts and ideas before going live with pilot tests.