SMU alumna Li Lihui, CEO of Thirtythree, clinched an award in the recent Singapore Prestige Brand Award organised by Lianhe Zaobao and the Association of Small and Medium Enterprises. Set up in 2009, Thirtythree produces more than 30 juices in the market under the HIC Juice brand. HIC Juice is the first brand in Singapore to obtain halal certification for its juices that are produced through cold-press and bottled at a central kitchen in Pandan Loop. It also owns The Edible Co., which sells light healthy snacks and nuts and has also recently started The Dark Gallery – an ice-cream and chocolate-based cafe.