On the fifth episode of Perspectives, Associate Professor Archan Misra from SMU School of Information Systems, was part of a panel discussing the topic of big data. Associate Prof Misra who is Deputy Director of the Living Analytics Research Centre (LARC) and Co-Director of LiveLabs Urban Lifestyle Innovation Platform talked about what he termed as “deep data” or individualised information about a person’s everyday life. He added that “deep data” has the ability to monitor daily activity patterns, and stated the implications that it has on businesses and services. The other panellists were Anthony Bartolo, President of Unified Communications and Mobility, Tata Communications; Hari V Krishnan, Managing Director, Asia Pacific and Japan, LinkedIn; and Nils Michaelis, Managing Director, Accenture Digital, ASEAN.