On the redevelopment of Sentosa, SMU Lee Kong Chian School of Business Associate Professor of Marketing Seshan Ramaswami said that the island's development is fitting, in view of the rising competition from other attractions in Singapore as well as neighbouring countries. Having an array of lifestyle and entertainment offerings to suit all budgets has helped Sentosa stay relevant to Singapore residents and tourists alike, he added. "It could aspire to be all things to all people. The island is big and its different attractions are physically separated. So one could hang out for free on the beach and eat at the foodcourt, having taken the monorail over from VivoCity, completely oblivious to the glamorous offerings a shuttle bus ride away," Associate Prof Ramaswami said.