Managing telco customer loyalty

According to the Customer Satisfaction Index of Singapore (CSISG) survey conducted by the Institute of Service Excellence (ISES) at SMU in the first quarter this year, customer satisfaction with the info-communications sector was at an all-time high, rising 2.6 per cent to achieve a score of 67.7 points. However, the survey found that longer-tenured customers are becoming less loyal to their service providers and more sensitive to price changes. ISES researchers suggested that this could be due to the fact that the telcos are “getting better at servicing their new customers”. 

Source
TODAY