Creating insanely great experiences

SMU Professor of Organisational Behaviour and Human Resources Thomas Menkhoff commented on the principle, "Create Insanely Great Experiences" put forward by communications expert Carmine Gallo in a book titled "The Innovation Secrets of Steve Jobs". Much has been written about the enablers of innovation which refers to the implementation of a new or significantly improved service, product or business processes that exceed customers' needs at an affordable price. Two key enablers include the ability to mitigate crucial pain points of customers and to ensure that they experience pleasure. While denial and ignorance will persist, the good news is that more and more enterprise development agencies and tertiary education institutions are rolling out support schemes and competency development programmes in order to enhance innovation management capabilities in business and society. He cites SMU’s Master of Science in Innovation (MI) Programme as an example.