Brand loyalty not always a benefit, study finds
According to a study by a team of researchers which includes SMU Provost and Deputy President (Academic Affairs), Professor of Marketing Rajendra K.…
Experts remain optimistic about opportunities in shipping industry
SMU and the Maritime Port Authority of Singapore, in efforts to groom local talent for the maritime and related sectors in Singapore, have signed a…
SMU, MPA beef up maritime courses
Economics majors from SMU who are pursuing the group of maritime-focused courses will now have their education enhanced with experiential learning…
Asia plays catch-up in planning for the future
A year ago, SMU launched the Business Families Institute (BFI) to educate family-owned businesses in governance and management. This is one recent…
Skating from the ramps to theatre
SMU’s skate club President, Ivfen Foong, was excited to get an invitation to the master class on tricks and stunts at the skate park at Somerset on…
New formula for public transport fares proposed
SMU Professor of Economics and committee member of the Fare Review Mechanism Committee (FRMC) Phang Sock Yong said that service quality can be…
Temasek names deputy chairman
SMU Vice President, Business Development & External Relations, Associate Professor of Finance Annie Koh commented on the appointment of property…
Enhancing security in Apple devices
Working in collaboration with researchers from the SMU School of Information Systems, the A*STAR team uncovered security flaws that would enable…
Singapore Writers Festival – YOU Can Write Too!
Published local authors Vernetta Lopez, Claire Chiang, Rodney Ee and Jarrold Yam, spoke at the Singapore Writers Festival on 3 November at SMU.…
2 personalities write 2 books in 2 languages
Both local writers Sharon Ismail’s and Rilla Melati Bahri’s books were launched as part of the Singapore Writers Festival 2013 held at SMU. Sharon…