SMU and Fudan University have jointly launched the SMU-Fudan Doctor of Business Administration (Technology), a programme that prepares senior leaders to navigate the complex intersection of business and technology. By integrating advanced business research methods with deep exposure to AI, data, digital platforms and governance frameworks, the programme enables participants to generate actionable insights grounded in their own organisational and industry contexts.
SMU Associate Professor of Computer Science Zhu Feida, who is also the Programme Director of the SMU-Fudan DBA (Tech) at SMU, said the programme is designed for senior leaders focused on the narratives beyond the numbers and coding, to go beyond adoption to generate research-driven insights that shape how technology is governed, scaled and applied responsibly in real-world business contexts. Moreover, Liu Yu, Programme Director of the SMU-Fudan DBA (Tech) Programme at Fudan, said that by bridging Fudan's economic insights with SMU's technological expertise, this programme empowers leaders to move beyond adoption toward deep strategic reflection. The programme enables leaders to transform innovation experience into rigorous, research-backed strategies that define the future of global business.