Singapore, 8 June 2023 (Thursday) – Straits Interactive and SMU Academy, the training arm of Singapore Management University, today announced the launch of the Advanced Certificate in Generative AI, Ethics, and Data Protection.

A regional first, this programme aims to fortify industry professionals with cutting-edge AI competencies, and shape a new era of AI Business Professionals, defined as business experts equipped with the knowledge and competencies to effectively adopt, deploy and create value with generative AI applications ethically within their organisations. 

These AI Business Professionals will be adept at conducting due diligence, ensuring the responsible management of personal and corporate data while mitigating potential risks associated with AI technology deployment.

The Region’s First Generative AI Advanced Certificate

The Advanced Certificate in Generative AI, Ethics, and Data Protection is a comprehensive 12-day programme that empowers participants with a deep understanding of generative AI and its ethical implications. Through a series of 6 modules, participants are exposed to practical techniques and applications of generative AI across various domains. 

These modules cover essential topics such as conversational AI, the use of generative AI in enhancing business productivity and digital marketing strategies, as well as learning and management applications.

Moreover, the programme emphasises responsible use and ethical management of generative AI to ensure data protection and uphold ethical standards. Upon completion, participants will acquire the skills to navigate the complex landscape of generative AI while prioritising ethical considerations and safeguarding data integrity.

Championing the Responsible and Ethical Use of AI 

"We are stepping into a future where generative AI will revolutionise the way we conduct business,” stated Kevin Shepherdson, CEO of Straits Interactive “Yet, there are also ethical, privacy, and security risks. This certification programme is designed to ensure that professionals are equipped with the necessary skills to navigate this new landscape responsibly and effectively.".

Jack Lim, Executive Director, SMU Academy, said, "With this innovative dual certification programme, professionals are well-positioned to lead the way in responsible AI deployment and governance, aligning with the increasing demand for transparent, ethical, and privacy-centric AI strategies in the business world. We believe that this programme will equip them with the necessary skills and ethical understanding to navigate the intricacies of generative AI, while embracing the potential it holds for driving innovation and growth responsibly."

More information about the new programme will be shared in an upcoming webinar on 9 June titled, ‘Navigating the World of AI with Strong Data Governance: Boost Your Career with Certification’. For more details, please visit https://bit.ly/45BRrRZ.

To date, SMU Academy and Straits Interactive have jointly offered more than 30 courses covering both data protection and data governance. Since 2018, the partnership has enabled both individuals and companies to effectively govern and manage digital transformation. This ongoing transformation has been accelerated by COVID-19 and is currently being driven by generative AI and ChatGPT.

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