In a commentary, SMU Associate Professor of Finance Liang Hao and Cheah Sin Mei, Senior Case Writer at the SMU Centre for Management Practice, discussed how the Covid-19 pandemic has further accelerated consumers' growing preference for online consumption. They also discussed and highlighted the initiatives taken by leading logistics firms such as Cainiao Smart Logistics Network – the logistics arm of Alibaba Group – to mitigate the effects of rapid e-commerce development, and how they are leveraging technology to drive sustainability and deliver sustainable business outcomes.