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UOB-SMU Asian Enterprise Institute collaborated with Latize and provided market research regarding data management. Three SMU students interviewed seven companies from six different sectors and compiled a list of their information management needs into a report. They also introduced a surveyed company as a potential client to Latize. Founder of Latize Vikram Mengi said that the SMU students had a mentor to guide them and that working with them resulted in lower fees as well. He added that he did not have prior experience and needed the invaluable help from SMU then.