The selection process for naming rights stemming from donations is usually very selective, said universities. A spokesman for SMU said that the university has named centres and institutions after leaders and famous individuals as it "aspires to honour them for their contributions to the society". NUS said that the university takes into account the background of the donor and the proposed name to ensure they are consistent with its ethos and advancement of education. Similarly, NTU said that naming rights are awarded based on the donor's public standing, size of contribution and the building or facility in question.