Marketing in a recession
Some companies fare better than others during a depressed economic climate, but those that scrutinise shifting customer needs and adjust their…
Satisfaction levels worse than year before
Consumers gave Singapore only 67.8 compared to 68.7 the year before, according to a customer satisfaction study by SMU.
What I'm willing to do while waiting for a job
Third-year economics student at SMU Jason Zhou, writes that he would not hesitate to reject an unpaid internship.
Customer satisfaction falls in Singapore
The level of customer service in Singapore lags behind that of regional competitors like Hong Kong and South Korea, according to the latest Customer…
Does it pay to throw cash at sports teams?
Larry Haverkamp, adjunct faculty at SMU's School of Economics, says his statistics class has completed their team project where they looked at money…
Singapore firms must have holistic approach to customer service
According to SMU's latest Customer Satisfaction Index, all three drivers of customer satisfaction have dropped in Singapore ? namely expectation,…
3 in 10 scholars polled say they're unhappy
What can Singapore do about the unhappiness of its brightest young talent? SMU's Associate Professor of Organisational Behaviour and Human Resources…
Tough times not all bad
In her regular column, Director of National Neuroscience Institute Lee Wei Ling says she was heartened to read that one SMU graduate was willing to…
Business degress lose their attraction
Worries about job opportunities this recession has led to fewer applicants applying to business courses. The three universities have all seen a dip…
President's Command Performance
Associate Professor of English Literature Kirpal Singh comments on Edwin Thumboo, a n award-winning Singaporean poet and academic who is regarded as…