Happiness as a policy objective
Professor David Chan, Director of the Behavioural Sciences Institute at SMU, who is leading work on subjective well-being here, shares his views…
Sustainability reporting a rising trend
At the 12th International Conference of the Society for Global Business and Economic Development, keynote speaker Mr Ho Kwon Ping [Chairman of SMU…
Singapore is well-positioned to be a springboard for the South Asian diaspora to engage the rest of Asia and the world
The speakers at the inaugural South Asian Diaspora Convention included SMU Chairman Mr Ho Kwon Ping.
Are they too young?
Branding experts tell ST about the pros and cons of using teens in ads for luxe brands. Seshan Ramaswami, Assoc Professor of marketing practice at…
Ballooning Blitz 2011
Students from SMU will attempt to enter the Singapore Book of Records by having the most number of people build a balloon sculpture at the same time.
Don't politicise role of President
Wan Wai Yee, assistant professor with the School of Law, Singapore Management University shares her views on the powers of the president.
The ?Singaporean first' myth
An ST reader shares his thoughts on Tony Tan's speech at a recent lecture on higher education, held at Singapore Management University.
Closing the service excellence gap
Minister of State Lee Yi Shyan says that Singapore needs to ?run fast to catch up' with key rival markets in terms of service sector productivity. He…
Focus on customers' service priorities
Prof Valarie Zeithaml who conducted a seminar on achieving cost-effective service excellence, as part of the two-day ISES Global Conference on…
The hard science of branding
To successfully build a brand identity, companies must look at three main factors: brand character, brand purpose and brand values. Prof Jan-Benedict…
