In a commentary, SMU Professor of Marketing (Practice) and Associate Dean (Impact) of SMU’s Lee Kong Chian School of Business Sabine Benoit opined that the convenience economy is rising because it saves one's effort, and this changes what neighbourhood stores should be built to provide. Prof Benoit highlighted that convenience also does not remove effort; it transfers it, as someone still shops, packs, rides and stands behind the counter, usually paid by the order. She said that more food-to-go in Singapore’s convenience stores would also distribute the benefits of convenience more evenly across society. Prof Benoit noted that neighbourhood convenience stores could deliver more public value if the retailers stop running their stores predominantly as snack aisles, trying to tempt people to (impulse) buy and eat something they probably shouldn’t, at least not regularly. She suggested that convenience stores should support hard-working Singaporeans in living healthy lives by offering fresh, healthy products and transforming their stores into neighbourhood hubs that provide services such as minimal banking, postal services and prescription pickup.