In a commentary, Rosie Ching, SMU Principal Lecturer of Statistics, argued for greater dementia literacy before families reach a crisis point. Drawing on findings from the 2026 Remember.For.Me nationwide survey, she highlighted encouraging signs of progress: as dementia becomes more visible in everyday life, the stigma of rejection and loneliness experienced by persons living with dementia had fallen by almost 40%, a statistically significant shift in the right direction. However, many Singaporeans remain uneasy about engaging directly with someone living with dementia. Ms Ching called for greater national readiness to confront the discomfort surrounding the condition, including equipping people from a young age to recognise its early signs. She also called for more unfiltered, high-impact media coverage to bring dementia, a terminal medical crisis that devastates, into public consciousness.