SMU alumni Maribelle Su (BSc Economics, 2024) and Kenneth Wong (BAcc, 2024), founded Goliath, a Singapore-based online outdoor apparel brand built around high-performance gear at more accessible prices, in March 2025 and officially launched in August. The young brand has moved quickly, raising around S$80,000 through crowdfunding within a month and shipping orders to customers across 20 countries. The pair first met as freshmen at SMU later reconnecting during an exchange programme in Rome – and they also travelled on to Iceland together.
Source
Channel NewsAsia