SMU and DBS have embarked on a first-of-its-kind initiative to promote and grow sustainability. The wide-ranging DBS-SMU Sustainability Initiative is timed with the introduction of Singapore’s first sustainability major by SMU Lee Kong Chian School of Business, as well as funding for sustainability research, scholarships, fellowships and community engagement. According to Professor Gerard George, Dean of SMU’s Lee Kong Chian School of Business, the multi-pronged efforts under the initiative will help nurture SMU students to meet the needs of the job market, foster research excellence and build intellectual capacity among its faculty members, as well as raise the general awareness of sustainability issues.