In a commentary, SMU Professor of Organisational Behaviour & Human Resources (Education) Thomas Menkhoff shared how smart innovation strategies can help to create new value for enterprises. Prof Menkhoff noted that “technology and business model innovation are great levers which business leaders can pull in order to become more different and find new revenue sources.” Amazon is a shining example of impactful strategic innovation leadership. He concluded that “creating and capturing new value requires a smart innovation strategy propelled by an innovative business model and ‘smart’ technology, well-managed innovation processes, a motivating change culture and effective execution”.