2 SMU Undergrads Think You're Paying Too Much For Subpar Jeans - Invested $6k To Find Your Perfect Cut

Final-year SMU Business Management undergraduates Lincoln Thong and Lee Wei Chen founded Journal Projects, an 8-month-old start up that specialises in creating customised jeans. Journal Projects was officially launched in December 2016, and the duo have currently invested around S$6,000 into their venture. While their website has been where customers have been getting their jeans, they also have a permanent pop-up store near the Kickstarter ‘We The People’ store at Millennia Walk. To reach out to an even larger crowd, they also launched a Kickstarter campaign, aiming to raise around S$10,000 to make 90 pairs of jeans. On the day of launch, they hit over half their goal in a few hours, and currently, they’re over 80% through to full funding.