SMU School of Economics undergraduate Nicholas Han and his brother were featured in an article, where they shared the genesis of their company, customer base and future plans, as well as the challenges faced in their entrepreneurial journey. The brothers have set up Schaffen Watches, an online retailer that invites its customers to personalise timepieces. Schaffen was incubated by SMU Institute of Innovation & Entrepreneurship (IIE), which has given the brothers access to key investors.
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