Patrons happier with F&B sector

According to the latest Customer Satisfaction Index of Singapore (CSISG) conducted by the Institute of Service Excellence at SMU (ISES), customer satisfaction with Singapore's food and beverage (F&B) sector, which includes restaurants and cafés in Singapore, has improved significantly over the past year. The CSISG computes customer satisfaction scores at the national, sector, sub-sector and company levels, which then serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. ISES Executive Director Neeta Lachmandas said that the latest CSISG results of our F&B and tourism sectors are a positive and encouraging sign to redouble efforts in innovating and reinventing Singapore's service proposition to our consumers amid the challenging business climate. Additionally, SMU Assistant Professor of Marketing (Practice) and ISES Academic Director Marcus Lee commented on the additional analysis of the F&B sector included in the index, noting that it will help restaurateurs focus their energies on the most important aspects of a customer's dining experience. The CSIGS serves as an objective barometer of service competiveness across countries, industry sectors, sub-sectors and companies, in which companies can tap the detailed CSISG reports and their unique cross-industry comparison to make strategic business decisions.