According to the latest report by the Institute of Service Excellence at SMU on the Customer Satisfaction Index of Singapore, private education institutes saw their customer satisfaction levels dip to their lowest levels in nine years with a score of just 64.1, 2.6 per cent lower compared with the same period last year. SMU Assistant Professor of Marketing (Practice) and ISES Academic Director Marcus Lee said that “private education institutes offering part-time or vocational programmes may use these findings to examine if it applies to their own student population, and if so, look into areas that can help improve the student experience”.