According to the 2014 third quarter Customer Satisfaction Index of Singapore compiled by the Institute of Service Excellence at SMU (ISES), tourist satisfaction levels have fallen sharply for the food and beverage (F&B) and tourism sectors. The survey was held between June and September. It collected a total of 8,600 unique responses about customer experiences in the F&B and tourism sectors. ISES Director Caroline Lim said that the decline in satisfaction levels could be due to higher tourist expectations. Data from other surveys show that the profile of tourists here has changed over time, from budget travellers to sophisticated ones who are willing to spend on luxury brands and high-end accommodation, said Ms Lim.