Despite stiff competition in the executive training industry, SMU Executive Development's Executive Director Steve Wyatt is undaunted. The Cambridge-educated former consultant has drawn on his extensive experience in Asia to define a winning formula. SMU's focus on Executive Development comes at an exciting time for the management education industry, globally and in Asia. According to SMU President Professor Arnoud De Meyer, "50 per cent of jobs available today didn't exist as they are now 10 years ago, and many of the jobs available in 10 years probably do not exist now." From the onset, SMU has set out to be a different kind of university, having established a reputation for teaching excellence amongst other things. That ethos is now carried over to Executive Development. SMU has expanded the advisory and programme support to corporate academies, leveraging their insight in the design of effective Learning Journeys and their understanding of the evolution of the competencies that executives require. It is an area that Mr Wyatt expects to grow further as his team also now lends support to international programmes which are delivered in Asia and even in Europe.