In a commentary, SMU Associate Professor of Law and Nominated Member of Parliament Eugene Tan believed that there are legitimate and pressing concerns to justify the close scrutiny of the existing regime on alcohol sale and consumption. He felt that the authorities could leverage market research data to understand the drinking culture and norms here and generate nuanced regulatory responses to alcohol sale and consumption. The insights gleaned from such research could aid our understanding of the dynamics of the drinking culture here. Associate Prof Tan added that the key policy challenge in the review process is to tackle the problems caused by those who drink irresponsibly while also catering to the vast majority in our vibrant global city who embrace "common-sense drinking" and that all stakeholders should work together to reach out effectively to the community.