SMU Professor of Marketing and Executive Director of the Centre for Management Practice and Case Writing Initiative, Philip Charles Zerrillo is brimming with energy. The three main aspects of his work at the Centre are developing and disseminating management knowledge, developing University faculty, and reaching out to the corporate community. Some of his projects include SMU’s Case Writing Initiative; an online journal Perspectives; trips and workshops for faculty; and the SMU Warrior Scholarship, which reaches out to retiring Singapore Armed Forces personnel who plan to embark on their second career.