In a report released on June 26 by the Institute of Service Excellence at SMU (ISES), tourists are no happier than their surly local counterparts in the retail sector for the first time since 2008. "Our data hints that the drop in perceived value was primarily responsible for the drop in tourist satisfaction in the retail sector," said SMU Assistant Professor of Marketing and ISES Academic Director Marcus Lee. "Although all three drivers of satisfaction dropped year-on-year for tourists, perceptions of product and service quality still exceeded their expectations."