Established by SMU and Agency for Science, Technology and Research (A*STAR), the Centre for Technology and Social-Behavioural Insights (CTSBI) will be operational from July 1. Tapping high-performance computing technology, Big Data analytics and behavioural sciences, the centre will study people-centric issues and human behaviour, including how people think, feel and act in different settings. Such information can be used to enhance planning and address issues in different areas. SMU will contribute manpower and research resources, while A*STAR's Joint Council Office (JCO) will provide funding. CTSBI will be helmed by two co-directors, SMU Behavioural Sciences Institute Director Professor David Chan and Dr Victor Tong from A*STAR.