SMU – A Different U, the university’s undergraduate admissions campaign was a sensation at Marketing Magazine’s MARKies Awards 2014! SMU’s Corporate Marketing team convinced the judges and won Best Idea – Viral, earning SMU the distinction of being the only university to do so in the Best Idea categories. “To win an award for the best idea for viral marketing is a recognition that SMU’s Admissions campaign resonates and connects with people. It also tells us that our digital strategy is on the right track. We thank all participating faculty, students, alumni and employers for their unstinting contribution – this award is as much as for you as it is for my team,” said Alan Goh, Vice President, SMU Corporate Communications & Marketing. The MARKies Awards is an annual event that honours excellence in marketing. The MARKies constitutes Marketing Magazine’s celebration of the most innovative, creative and effective campaigns or projects spanning Singapore’s entire marketing services industry.

[From left to right: Max Ng, Samantha Chen, Dana Loh, Hill Tan, Michael Ng, Jenny Tang, Rosanne Luo, Elizabeth Low - Deputy Editor, Marketing Magazine and award presenter; Alan Goh – Vice President, SMU Corporate Communications & Marketing and Theodore Choo – SMU Head, Corporate Marketing]