SMU economics major Shermaine Lee was reminded of home when she spotted a can of Milo at an Asian grocery store, while on a six-month exchange programme with the Maastricht University in the Netherlands. She became part of the Milo branding team, managing on-ground and in-store campaigns. She also had a hand in conceptualising and bringing to life several Milo collectibles, such as the small Milo vans and mugs that come free with the product.