SMU graduate (SIS alumnus) Hadisantoso is part of a younger generation of corporate leaders in Indonesia that is partly responsible for the revival in the syariah market. "It is a lack of awareness that causes people to misunderstand the syariah concept, but implementing it is actually easy. As people become more educated, some embrace Islamic fashion, choose the Islamic lifestyle and prefer, if available, an Islamic-friendly place to stay," he said.

Photo: Straits Times