The iconic Singapore Girl has gone from centre stage to back seat in Singapore Airlines' new advertising blitz, which will go public next week. A five-minute video clip posted on the airline's Facebook page gives a sneak peek of what customers can expect and the work that went into putting the campaign together. SMU Associate Professor of Marketing (Education) Seshan Ramaswami said: “The Singapore Girl has been an iconic symbol for SIA and certainly the strong association of that icon with superlative in-flight service... has served the airline very well over the years."