With Singapore netizens becoming more discerning when they surf the Internet, [SMU Associate Professor of Law] and NMP Eugene Tan said that it is in the bloggers' interests to raise their standards, “particularly in terms of being objective and balanced with the political agenda”. Sharing his views, Academic Director of SMU Executive Development Dr Michael Netzley also said that with any new medium, it is inevitable that consumers become more savvy over time. This change takes place in tandem with public institutions moving to increase digital literacy courses, governments designing and putting in place new regulations, and citizens themselves learning from their mistakes. "So the pendulum may swing for a while but will always settle in the middle with time...Consumers will become better at spotting fakes, rumours and conjecture," Dr Netzley adds. Commenting on the checklist which the Media Literacy Council (MLC) posted on its website to help netizens sort fact from fiction, Dr Netzley said that research has shown that people tend to have "increasingly tribal" habits, and tend to interact online with other like-minded people in what is known as the "echo chamber" effect. Thus, the need to critically compare information across various sources is diminished.