BreadTalk had launched a mobile application last year with the support of the Customer-Centric Initiative (CCI), which aims to help even more enterprises in Singapore, especially small and medium enterprises (SMEs), streamline their work processes and leverage on new technology. CCI is jointly set up by the Institute of Service Excellence at SMU (ISES), Spring Singapore, National Trades Union Congress (NTUC), Singapore Workforce Development Agency (WDA), and the Singapore Tourism Board (STB).