Responding to the question on how SMEs can get the most out of social media, Assistant Professor of Information Systems (Practice) Kyong Jin Shim said: “Social media has today assumed a key role in business. Several open-source platforms now offer decent social media analytics packages or libraries. SMEs are best positioned to take advantage of social media because there is a plethora of venues online for establishing social presence nearly free of charge.” She also outlined the possible social media-related challenges which SMEs might face, such as the choice of platforms and massive data management.