SMU Assistant Professor of Corporate Communication (Education) at the Lee Kong Chian School of Business Dr Michael Netzley joined several social media experts to comment about money making out of casual blogging. He shared that not many people can successfully earn more than the 'extra money' via their blogs but added that blogging can be a legitimate career. Dr Netzley said "Many of those successful bloggers, both in terms of readership and income, are either early bloggers who established a following long ago, or those working for a professional or semi-professional outfit that is for profit."