On how Internet entrepreneurs attract big-time investors, SMU Lee Kong Chian School of Business Senior Lecturer of Strategic Management, Ms Pamela Lim, said that “some of the companies that attracted investors in recent months have very credible management teams", which is important. "Investors are not looking for a project, they are also looking for partners," she added. "In Asia, we are still in the 'catching up' phase, so to attract investors, one can aim to be targeted by a foreign entity trying to penetrate Asia, or build something quickly and more efficiently that a local large company would want for itself."