Forget spreadsheets, swot analysis and risk management, the latest topic on the business school agenda is happiness. Those academics who research the topic prefer to classify it a bit differently, however. For instance, SMU Associate Professor of Psychology Christie Scollon describes it as "subjective well-being". Regardless of how they describe it, experts all agree that happiness makes good business sense. Moreover, employers and policy makers need to consider the happiness factor if they are to promote strong economies and profitable companies. According to Associate Prof Scollon: “Research shows that happy people earn more money, are healthier (spend fewer days out of the office sick) [and] are more creative at problem solving.” This means that promoting happiness in the company makes commercial sense “even if you're a total Scrooge and only care about making money,” she added. But there are still negative perceptions to overcome. The stereotypes of happy people are that they are dumb. We have sayings like 'ignorance is bliss'," she said.