UFM 100.3 deejay and SMU alumnus, Lin Weidong, is one of the deejays under 30 used by radio stations to freshen up their appeal. Mr Lin had started out in radio co-hosting a jazz segment on the same station in 2006. Besides drawing in younger listeners with whom he says he has a natural affinity, Lin thinks that he has a connection with those in their 40s and over.