In Singapore, women seem to be reasonably comfortable with their looks, according to Dove's Internet survey of 300 women here. Results show that 2 per cent of the women used the word beautiful to describe their looks, while another 21 per cent used positive words such as attractive, pretty and good-looking. Research has shown that men value physical attractiveness in a mate and that does put some pressure on women. However with the TV and Internet, instead of competing against real people, Associate Prof Li said that women compete with "air-brushed people". "Your mind thinks you are competing with these people but you will never quite look like that, no matter what you do," he said. In terms of confidence about their looks, he said that men are the opposite from women. "In fact, men think they are more attractive than others think they are." Associate Prof Li pointed out that men have insecurities too. "In the same way women are affected by comparisons of looks, men too are affected by comparisons to all the wealth and success they see in the big cities and in the media," he said.