Think you have a good discount deal? Think again, because not all group coupon deals offer lower or better prices. And worse, some deals may not be quite as legitimate as others, as dismayed consumers found out when some group discount sites came under scrutiny recently. SMU Associate Professor of Marketing Seshan Ramaswami said: “What distinguishes Singapore from the North American market, among many other obvious differences of size and scope, is a consumer population which is absolutely driven by ideals.”