The team at mobile ad network BuzzCity has announced findings of recent research efforts designed to help combat the on-going issue of click fraud in the mobile advertising industry. The research effort was born of a series of joint initiatives with some of the world's leading universities – namely, SMU and NUS. “Click fraud effectively enables fraudsters to make a small sum of money from each fraudulent click, which can add up to quite a large sum of money if done enough times. The results of this study are critical to maintaining the integrity of the performance of mobile advertising campaigns for the industry as a whole. It will not only help to prevent this kind of illegal activity, but it is also about improving our accountability to advertisers, and that advertisers using mobile advertising networks can be confident of their quality,” explained Dr K.F. Lai, CEO of BuzzCity.