BuzzCity, the global mobile advertising network, has announced findings which will help combat the on-going issue of click fraud in the mobile advertising industry, following a series of joint initiatives with some of the world’s leading universities. The findings are the result of partnerships between BuzzCity, SMU and NUS. BuzzCity collaboratively hosted a Fraud Detection in Mobile Advertising (FDMA) event with SMU in September 2012 and a BuzzCity-SOC Clicks Fraud Detection Challenge 2012 with NUS in August 2012. These studies provided a platform for researchers to analyse data patterns to help identify the many different ways that fraudulent activity mimics human clicking activity, thereby helping to increase the effectiveness of click fraud detection and fraudulent publishers.