The video of an accident, which occurred on 7 February along Paya Lebar Road, was uploaded to the Singapore Facebook site of in-car camera brand Blackvue on 18 February. This prompted questions of whether it is ethical to use such videos in advertising. SMU Associate Professor of Marketing (Education) Seshan Ramaswami pointed out that unlike the biker, the camera owner was not even in the video. He added that he did not think it was ethical to use such footage to promote in-car cameras, not without the consent of all parties filmed. "Even if the speed (of the car) was within the limit, and this would make a good evidentiary case of innocence for the car driver, I still think it not appropriate to use these videos without the consent of all parties shown in the video," he said.